Meet

our team

Experienced support, Training & Leadership to Grow Your Business.

Beauty enthusiasts, rule breakers, business builders, entrepreneurs, creators, innovators, designers – many words to describe the decades of experience, and billions in sales collected within the Luminess Beauty Executive Team. Stemming from all unique experiences in the cosmetics, skin, beauty and fashion world– one thing unites them all, the desire to drive growth and build entrepreneurs through innovative and non-compromising products that women everywhere love.

Sean Mehta

Founder & CEO

Renowned innovator, philanthropist, and entrepreneur Sean Mehta founded Luminess in 1997 with the belief that professional beauty results shouldn’t be limited to just professionals. Having started his career in the fashion industry providing designer gowns to over 30,000 retail stores across the country, Sean began to realize the ability of airbrush makeup to transform the models in his fashion catalogs.  Working with industry leaders in television and film, Sean’s curiosity and desire to transform the everyday woman created the first professionally developed and widely available at-home solution for airbrush cosmetics.  With no need to please retail buyers or investors – the focus was placed on creating the most flawless airbrush cosmetics finish with high-quality ingredients and systems.  Over 20 years later and still under his leadership, Luminess now has over 5 generations of Airbrush System legacy, with over 5 million systems sold, with the smallest, most precise, and most user-friendly applications available. Since its founding, Luminess has expanded beyond the Airbrush cosmetics category now offering the same level of quality and innovation in the cosmetics eye, lip, and skincare categories and is used by millions of women across the united states, and the world.  Under Sean’s leadership, Luminess not only continues to innovate and disrupt the beauty industry, it also continues to give-back through its non-profit, Stream-of-Change foundation which has contributed to various charities focused on women and children issues. 

Executive Leadership Team
Aaron Wilcox
Chief Operating Officer

Aaron Wilcox joins the Luminess Executive team with over two decades of operations leadership at companies ranging from start-ups to multi-billion dollar annual revenues.  Prior to joining Luminess, Aaron successful lead global operations for other large direct selling companies such as Stella & Dot family of brands and Thirty-One Gifts. His extensive experience as an effective functional leader in hyper growth and entrepreneurial environments has allowed him to continually develop sustainable service & operating efficiencies, creating a seamless environment for the brands customers.

Mary HOFF
Senior Vice President, field development

Mary Hoff joins the Luminess Executive team from an almost two-decade career history of blending network marketing and traditional retail brands into successful companies.  Most recently Mary was the founder and principal of Mary Hoff Consulting, where she worked to develop numerous successful leaders in the network marketing space through effective coaching, mentoring and leadership development.  Mary spent the previous eight years developing recruiting strategies, building compensation plans, creating incentive programs, and developing leadership talent at some of the largest billion-dollar network marketing companies in the US.

Andrew videira
Global Vice President, Marketing & Product innovation

Andrew Videira joins the Luminess Executive team from over a decade of leading dozens of multi-million to multi-billion dollar brands in the cosmetics, hair, and skincare categories. His work ranges from new and emerging indie brands through well-known national brands such as Aquaphor, Eucerin, Nivea, and ColorWow Haircare.  Andrew’s unique blend of consumer-centric marketing and out-of-the-box thinking along with his deep passion for skincare actives and formulations come together to create breakthrough innovations that consumers desire and love. 

"Breakthrough products that deliver flawless results are a cornerstone of our success and they can be yours."

–Sean Mehta

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